MTINDO FASHION
MTINDO FASHION
BRANDING, LOGO DESIGN, ICON SYSTEM
BRANDING, LOGO DESIGN, ICON SYSTEM
A cohesive brand identity for Mtindo, an imagined African fashion label. The goal was to create a brand that celebrates the richness of African culture and craftsmanship by focusing on materials traditionally used in African fashion and design.
A cohesive brand identity for Mtindo, an imagined African fashion label. The goal was to create a brand that celebrates the richness of African culture and craftsmanship by focusing on materials traditionally used in African fashion and design.
OVERVIEW
OVERVIEW
For this project, I aim to explore the rich connotations and denotations of African art, particularly within the realm of fashion. Drawing inspiration from the intricate symbolism and abstraction found in African art, I seek to create pieces that go beyond mere representation. By incorporating tangible elements like beads, cowries, and raffia.
For this project, I aim to explore the rich connotations and denotations of African art, particularly within the realm of fashion. Drawing inspiration from the intricate symbolism and abstraction found in African art, I seek to create pieces that go beyond mere representation. By incorporating tangible elements like beads, cowries, and raffia.
For this project, I explored the rich connotations and denotations of African art, particularly within the realm of fashion. Drawing inspiration from the intricate symbolism and abstraction found in African art, I seek to create pieces that go beyond mere representation. By incorporating tangible elements like beads, cowries, and raffia.
GOLDEN HARVEST
#E7B94C
DESERT SAND
#BE956F
SEASHELL CREAM
#F0E602
GRAPHITE NIGHT
#241F21
DESIGN DIRECTION
DESIGN DIRECTION
Mtindo, a term translating to ‘Style’ in Swahili, is a conceived African apparel brand rejoicing in traditional fabrics and artisan skills. The emblem's ‘M’ mirrors a homestead top, embodying a couture establishment where African patterns are manifested, while the irregular contour underlines the brand's handmade creativity.
Mtindo, a term translating to ‘Style’ in Swahili, is a conceived African apparel brand rejoicing in traditional fabrics and artisan skills. The emblem's ‘M’ mirrors a homestead top, embodying a couture establishment where African patterns are manifested, while the irregular contour underlines the brand's handmade creativity.
My color choices, with names like "Golden Harvest" and "Desert Sand," reveal a grounding in the natural world, suggesting a connection to tangible elements. The warmth of "Golden" and "Cream" hints at a preference for inviting tones that reflect a warm personality or an intention to create welcoming spaces.
My color choices, with names like "Golden Harvest" and "Desert Sand," reveal a grounding in the natural world, suggesting a connection to tangible elements. The warmth of "Golden" and "Cream" hints at a preference for inviting tones that reflect a warm personality or an intention to create welcoming spaces.
MTINDO ICONS
MTINDO ICONS
The icons tell a story about Mtindo's commitment to natural and sustainable materials. The use of organic shapes and textures reinforces this message. The brand emphasizes ethical sourcing and craftsmanship, using materials that are both beautiful and environmentally responsible. The minimalist style of the icons could also reflect a focus on quality over quantity and a timeless aesthetic.
The icons tell a story about Mtindo's commitment to natural and sustainable materials. The use of organic shapes and textures reinforces this message. The brand emphasizes ethical sourcing and craftsmanship, using materials that are both beautiful and environmentally responsible. The minimalist style of the icons could also reflect a focus on quality over quantity and a timeless aesthetic.
About
As an experiential designer, illustrator, and creative writer, I craft immersive, multisensory experiences that explore identity, storytelling, and connection. My work blends traditional African art forms with contemporary techniques, creating pieces inspired by the natural world.
Contact